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17. How to create demand before building supply in your new startup.mp3

E17 S | Jun 29, 2020 | Duration: 00:40:03

17. How to create demand before building supply in your new startup.mp3
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About Episode

Hosted by: Debra Boulanger

Summary It's important to remain open and experimental in your first launch aso you can quickly adjust to market feedback and demand. According to Jessica Korthuis, founder and CEO of Sohuis, now is not the time to perfect your solution before you have an ideal buyer. It might be counter intuitive to find a buyer before you build your product, but it's the best and fastest way to zone in on your differentiated value.

πŸ‘‹ Meet Jessica Korthuis 00:42
πŸ“Š Creating demand before you create supply. 04:44
❌ No market need – the #1 reason for business failures. 07:11
🌈 How do you find an ideal buyer? 10:46
πŸ‘£ The long and winding road of entrepreneurship: trial and error. 13:19
πŸ‘ Minimal Viable Product: getting the first offer. 15:56
🌟 Finding validation for your product. 18:15
πŸ‘Œ Β β€œDone” is better than β€œPerfect”: test, refine, improve. 21:42
😬 So what do you do after the MVP? 23:15
πŸ’₯ How to amplify your marketing? 27:00
πŸ‘ͺ Serving the people you love to serve. 30:42
πŸ‘₯ Building your community. 32:49
πŸ’» Sohuis educational platform and membership community: Β 35:29
πŸ’¬ Find Jessica on Instagram Β @SOHUISINC Β 38:03

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